Today we’re happy to announce that we are adding support for the hCard microformat to Google Maps results. Why should you care about some invisible changes to our HTML? By marking up our results with the hCard microformat, your browser can easily recognize the address and contact information in the page, and help you transfer it to an addressbook or phone more easily. Firefox users can install the Operator or Tails extension; IE or Safari users can use one of these bookmarklets.

yay for me, and for microformats in general

a Web browser could automatically send all encountered hCards, adrs and geos to a map called “Web History.” The user could then turn this map on to view all of the pieces of information they recently encountered online geographically.

Google Maps may not be the first to embrace microformats, but it is definitely one of the largest services and should significantly increase the public’s exposure to the usefulness of microformats.

There’s a lot more that they could do along these lines if they went with RDF and/or RDFa

With this seismic shift in the landscape of published microformats, I think we in the microformats community may have to shift our focus slightly. Instead of just being concerned with evangelising the publishing of microformats, it’s now incumbent upon

The Google Maps team’s new deployment of Microformat support is yet another brilliant development in their evolution of local search

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