In the day to day world, the Churchills write books in the country, the Mandelas serve their prison sentence and the Grants get drunk. The bureaucrats run countries, banks, schools, armies, drug companies, government agencies and our lives. My hope though is that the bureaucratic power is revealed for what it is by organizations that adopt the use of social software. My hope is that as millions of young enter the workforce expecting to use social software that they will open up the internal workings and “out” those that have little to say about the real work of delivering the result to the customer, or the voter, or the patient, or the student.