Google started showing a blue box result promoting their iGoogle homepage which received a game for the Bourne Ultimatum movie. A gimmick like this blue box, which was showing for a variety of search terms like bourne ultimatum or jason bourne (some of which, but not all, have now been removed), was likely also aimed to add extra hotness to the movie – in return, Google got a product placement in the movie (someone’s seen using a Google search engine as “part of a promotional partnership with Google that did not involve any money changing hands”; not money, but goods, apparently).

more dumb marketing.

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