AT&T’s rivals, Verizon and Sprint, issued “talking points” to their salespeople, with helpful hints for impugning the iPhone’s divinity. They lost customers anyway. Executives at Motorola and other phonemakers were spotted in various stages of shock and awe at the cultural impact that the launch of a handset—a handset!—could have. Honchos in all sorts of industries have long studied keynote speeches by Steve Jobs, Apple’s boss, for ways to cast spells on audiences; now they also need to work out how he outsourced his product marketing to an entire nation of volunteers.

awes. channeling boing boing, calling it the jesusphone that it is.

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