Back in the early days of MMORPGs, you met people online who you would play with and they were your friends, but it was cyberspace and real life. Sometimes you had crossovers, but generally you didn’t run into people walking down the street who also played. The difference is with almost 9M players (although 6M are in China) you can now go to a dinner in Silicon Valley or in Berlin and you’ll often find somebody else who plays World of Warcraft. Families play. If you look at the statistics, a huge number of people play who are real-life friends, which is a different than it used to be. So I think that World of Warcraft is similar to what we’ve have been working on for a long time, but it’s a big jump and it’s growing very, very fast. And I think it’s going to grow faster.

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