The disproportionate ratio between the marketing outlay and the money raised is drawing concern among nonprofit watchdogs, cause-marketing experts and even executives in the ad business. It threatens to spur a backlash, not just against the Red campaign — which ambitiously set out to change the cause-marketing model by allowing partners to profit from charity — but also for the brands involved.

stupid and overblown. bono is a washed-up tool.
2015-08-01:

The problem with U2—with Bono, really, I mean c’mon, who the fuck are the rest of them anyway?—is not that their shit is repetitive, but what they are repeating (neutered khaki wussbag crap designed to make you proud of yourself for being capable of feelings) and how they are repeating it (with the pomp, grandiosity, and embarrassing self-seriousness of a 14-year-old Redditor telling you he doesn’t see race, man), and to whom they are repeating it. U2 is the world’s foremost creator of Oh Man, So Deep faces—furrowed brow, closed eyes, overbite—on dudes who tuck in their T-shirts.

No one thing encapsulates The Bono Experience better than the fact that U2’s last album, Songs of Innocence (barf), was released in the form of malware forcibly uploaded to every goddamn iTunes account in the world. The megalomania and cluelessness and howling bottomless smarm: Here, jaded inhabitants of the post-industrial world, I, the Bono, bestow upon you the gift of free U2 music you didn’t even know you wanted.

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