It’s not lack of awareness that’s blocking OpenOffice.org (do they really have to call the product “OpenOffice.org”? What’s wrong with just “Open Office”?) and The Gimp (do they really have to call it “The Gimp”? I can’t think of a more un-appealing and self-denigrating name for a piece of software.) What’s blocking these 2 apps is that they are simply not better than the commercial alternatives.