But then the real fun begins. You and other users can then compare that data to other data sets to find possible correlation (or lack thereof). Compare gas prices to presidential approval ratings or UFO sightings to iPod sales. Track your page views against weather reports in Silicon Valley. See if something interesting occurs.
And better yet, Swivel will be automatically comparing your data to other data sets in the background, suggesting possible correlations to you that you may never have noticed.
sweet. more data web. i hope they have a decent back-end.