walmart is working with activists now. just like their energy efficient light bulbs push, walmart is smelling opportunity in sustainability. i think this is huge.

But finding someone who can play effectively in that rarefied air has turned out to be more challenging than Ruta and her team ever expected. The right person will need 2 key skill sets: “They will need to have a fairly broad understanding of a range of environmental issues — not necessarily deep expertise, but be more of an environmental generalist. But also be able to operate in a corporate environment. And they’ve got to be able to put things in terms that make sense to Wal-Mart as a company — to translate environmental goals into good business strategy

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