fashion is the strongest driver of cyborgization

A friend of mine just gave me a pair of those way-kewl Nike shoes that include sensors which broadcast your footsteps to your iPod. As Apple and Nike proudly proclaim, their shoes are a revolution in fitness — because they allow an iPod to track precise information about how far you run and how many calories you burn. “Your shoes talk,” as Apple boasts. “Your iPod nano listens.”

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