London is one of the most beautiful walking cities in the world, but it’s often hard to navigate above ground. Many people use the tube map to find their way walking the streets, even though it distorts our perception of distance and direction. As a result, people often use other transport modes even for short distances, when walking would be quicker and more pleasant: 1 in 20 people exiting Leicester Square tube station were found to have travelled a distance of less than 800m.To combat this over-use of motorized transport, and to get people out there using their feet, the exhibition proposes that London unite its myriad of bewildering street signs both typographically and formally: the same height, dimensions, fonts, terminology, etc. This will make it harder to lose oneself – and, in theory, it will also encourage people to go for a stroll around “one of the most beautiful walking cities in the world,” without relying on mechanized transport.

london’s inscrutable street signs are both a menace and a joy for losing yourself exploring. i’m sure analogies to info architecture could be found 🙂

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