Gather, which is a bit of a cross between Vox and Newsvine, emphasizes personal publishing and offers rewards for members of popular in-network blog posts and articles. (We’ve also written similar companies Multiply and Topix.net recently.) Gather’s substantial resources haven’t paid off with substantial popularity, especially considering the competition: 120K registered users and 700K unique visitors per month.

what do they need all that money for? to fail more spectacularly?

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