We wanted a fun data set to play around with and thought traffic congestion/delay would be interesting. The Bureau of Transportation Statistics (BTS) has a cool data set with average traffic delay for all the US highways available, so we threw that in. One of the problems with pushpins or polylines in Google Maps (and others) is there is no way to visualize what are the high value or low value pushpins. In this case, which road has high traffic delay and which roads have low traffic delay. We do this with a heat map (similar to Zillow, Google Adsense, etc.) that can be dynamically refactored as you zoom in/out (see previous post). We added to this heat map tool a concentration index – which gives you a score of the value (weight) of your pushpins and how closely they are located together. Once you have the score you can see if location “A” is better than location “B”. In this case is traffic delay more concentrated in location “A” or location “B”
