For example, you might ask Mozes Mob (as I recently did) where the best car washes are in San Diego. Local subscribers will ping back almost instantly, via IM or SMS, with answers to your question.

Why do people do it? Call it an example of human computation. People are better searchers than computers are, especially for local services, and they want to share that knowledge. It works, and it’s an insanely interesting app.

using human computation and SMS to improve local search
2007-03-24:

I do this primarily for the money, but I also view it as a form of therapy to get me used to working again> The experience has gotten me thinking about pursuing a library science degree.

2007-09-22:

No one but a utopian would have predicted how readily people will work for free.

in their treatment of human computation. i also like the snarky coining of eHarmony spouse.

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