our family decided a couple years ago to opt out of the holiday shopping craze, and i could not be happier about it. today i listened to this excellent presentation by barry schwartz on the psychological costs of choice. his main takeaway: that the relationship between happiness and choice is not monotonous, but peaks at some point. in other words, choice is good, up to a point, where too much choice becomes bad. here are some facilitation graphics.
i have found having to make choices that do not matter to me much (at the supermarket, at the coffee place, for investments) to be stressful, and stoicism to help. how do you deal with the choice onslaught?