What was interesting about our discussion – which was echoed by some friends packing their kids off to school this weekend – was their data showing college students now arriving at school with 2 things, dominantly. First, a cell phone. Second, a laptop. In that order. Stereo? Nope. TV? No. Did you bring a phone to school? I’m embarrassed to identify the model I used. Or stereo. Everyone had them. No more.
What do college kids do with their laptops? Shoot at each other. Play movies. Listen to music. Write papers. Chat. TV? Stereo? Why bother. They’re focused – just like the rest of us – on interactive communications and entertainment. Things have changed. Ask a college kid which they’d be less likely to give up: their mobile or their laptop. Interesting.

roger that, except why bother with a cell phone?

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