google knows where you live!!

We just launched a new feature on search.ch, that I am very excited about:
Make a query in our Swiss Phonebook and you will see links, that connect non-private entries with a query on our swiss search engine that returns pages related to that phonebook entry.

nice one bernhard! in my experience, the swiss are not very clued in about searching for this kind of information.
bernhard claims that this search offers a higher precision than googling. i tested it for wyona:
search .ch (6 hits)
google (4 hits)
in this case, the links from search.ch are slightly better, probably due to the way google recognizes telephone numbers (may be optimized for american phone numbers).
i also found this nice one:

A chain letter is circulating warning everyone of a new danger: Google will return your name and address if you type in your telephone number. It also, has a link to Mapquest to get a map of where you live.
This is all true if you live in the US It is also a stupid warning.
If you don’t have an unlisted phone number then your name, address and telephone number has already been printed and spread throughout the United States in a revolutionary set of documents known as The Phone Book.

bernhard wants to improve searches for persons too. the first optimization that comes to mind would be to filter out sport scores. whenever i search for friends with a low (or nonexistent) page rank, i’m spammed with their names appearing in sports scores. i like this kind of data mining. open source intelligence is very powerful indeed, and i salute bernhard to make this information available to a broad range of users.

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