simplicity drives adoption

i joined meinbild.ch today after bernhard had some interesting things to say about it. bernhard argues that simplicity can drive adoption, and that simplicity may help to even the gender balance online:

And what is noticeable are 2 things: 1. It is really, really basic and lacks many features of the usual dating sites. 2. It is quite successful.

now, with its friends feature, one could imagine this service to emit FOAF somewhere. granted that’s totally against the simplicity argument, but it could be hidden at first.

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