I volunteered to write the marketing strategy for a new venture I’m part of. Fun stuff, and a new challenge.
The basic premise is to launch a product with little capital by leveraging viral marketing channels.
Elements of a Viral Marketing Strategy

1. Gives away products or services
2. Provides for effortless transfer to others
3. Scales easily from small to very large
4. Exploits common motivations and behaviors
5. Utilizes existing communication networks
6. Takes advantage of others’ resources

Let’s see:
1) our product will be free
2) sign up will be easy via notification of friends
3) account creation is automated. content is stored statically
4) exploits the desire to communicate and be hip
5) will invite users to notify their friends of the new service
6) will make use of existing syndication and replication infrastructure

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