Blog networking

professionals value knowledge. they have a lot of it to manage and track.
their professional survival depends on name recognition. a blog can help provide visibility and recognition.
they are used to writing; many of them can write well.
professionals are geographically disparate. they need to nurture relationships with people that they seldom meet in person.
they need to interlink in a person-to-person fashion.
they already rely heavily on interpersonal trust and direct communication to determine what new stuff is worth looking at. such filtering is one of the central functions weblog communities excel at.
for many, the best collaborations come about when they find someone who shares their values and goals. the personal output that is reflected in one’s weblog makes it much easier to check for such a match than work that is published through other channels.
professionals recognize the value of serendipity. serendipity can come pretty quickly through weblogging.
every professional must strive to be a knowledge hub in his niche, and an expert in related areas. a blog is a good medium for this, as it is a way of letting knowledge flow through you while adding your personal spin.
professionals pride themselves on being independent thinkers. blogs epitomize independent thought.

Gregor J. Rothfuss