semantic web, next micro-step: pagerank meets web of trust explains the potential:

We wondered if there was any cross-pollination between the Usenet trust metrics and the Web algorithms. Would a high score for Kibo, the humorist who made his reputation on net news, feed into Kibo’s web ranking?
Cutz said it was an interesting idea.
“If you were searching for information on an intricate part of the Linux kernel you’d love to see a post by Linus on the term come up first. We’re always looking to find a better trust metric.”

such a trust metric could maybe be provided by affero (a company i consult with)

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