over at john robb, there is a discussion about whether having a company weblog can work.

• Problem #1: most people are not passionate about their work.
• Problem #2: most companies don’t see the value of having people document anything, much less their daily thoughts.
• Problem #3: most people are not good writers.
• Problem #4: people only have so much writing in them every day.
• Problem #5: most people, if they write well enough and often enough to be useful, will eventually write something that the company disagrees with.

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